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By Online Dating Coach Jay Reiss, M.S.W.

Have you thought about meeting sexy women or handsome men on the Internet, then no doubt you have also considered the advantages and opportunities of using Online Dating strategies, including the Online Personals. I’ve had contacts with more than 2,500 gorgeous single women from all over the world since 1994 - which qualifies me to write about online dating in a way that few others can. I’ve met beautiful women from North America, Europe, Central and South America, Israel, China, Japan, and many other countries too. Let me share some of my online dating secrets with you - so you can succeed with online dating too!

Naturally, there’s a place for online dating services as well, so you might want to search online for a few of these to add to your online dating strategy too. But regardless of which dating services you join on the Internet, you will certainly want to have a very well written Online Dating Profile to support your online dating strategy. The truth is, the men who have the best dating profiles always meet the most attractive women - and ditto for women searching for men.

Today I’d like to start this article series by giving you some tips and advice on How to Succeed with Online Dating ads. To see some examples of powerfully written Online Dating ads, feel free to visit my website by clicking on the links at the bottom of this article.

So shall we begin?

If you want to meet truly beautiful and sexy women online (or intelligent, charming men) then your first point of contact will be through your online advertising - in other words, your Internet Dating Ads (also known as “Online Personal Ads”) will attract all of your potential lovers. Your ads should be written in a fascinating way, utilizing proven rules of advertising, and they should absolutely:

1. Target your audience right in the headline

2. State in clear terms what the benefits are to the reader for responding to your ad

3. Describe your best features, and

4. Ask the reader to respond right away!

Let’s have a look at what makes up a successful online personal ad.

Targeting Your Audience: By this we mean that exactly the type of woman (or man) you are looking for should “select themselves” by reading your personal ad. In other words, you want to not only attract the right respondent, but to also deselect the wrong ones.

The second part of this is your reader answering for herself, “What will I gain by answering this ad right now?”

Please keep in mind the difference between “features” and “benefits.” Your features are your tangible qualities (for example, your height, hair color, and so on) while your “benefits” are your intangible qualities like “your warm personality.”

At the end of every effectively written ad, you’ll read instructions on what to do next! In other words, since you’re wanting a reply to your ad, go right ahead and ask for one!

By following the tried and proven rules of advertising, Online Personal Ads can help you meet sexy women on the Internet (or men). And I say this from experience, having received thousands of letters from beautiful women worldwide!

About the author:

Jay Reiss, M.S.W. is an Online Dating Coach with more than 25 years of experience in the field of advertising. He’s worked with thousands of clients worldwide and is the author of several books about marketing and successful advertising strategies.