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With all of the television buzz and celebrity gossip that surrounds us, not to mention our fast-paced lifestyles, we are sometimes left with little time to focus on fashion. Maybe that’s why when a brand comes along that demands our attention, we can’t help but jump on the bandwagon. Ed Hardy’s unmistakable style and passion will draw you in whether you are seeking it out or not. Whatever the reason, Ed Hardy is a brand that the world just can’t seem to get enough of.

All Ed Hardy pieces are based on the creations of legendary tattoo artist, Don Ed Hardy, who spent the early part of his career tattooing out of his San Francisco studio. Drawing inspiration from his life experiences, Ed Hardy’s designs meld American, Japanese, Cholo, tattoo, surf and hotrod iconography. “The godfather of modern tattoo,” Ed Hardy is known for his sophistication, depth and sense of experimentation.

In 2002, the Ed Hardy brand came into the public eye when Don Ed Hardy was approached by Ku USA, Inc. The company was interested in producing a clothing line that would feature Hardy’s artwork. Hardy Life immediately took off, and in only two years became a major fashion spotlight.

In 2004, “Ed Hardy Life” became “Ed Hardy by Christian Audigier” when Hardy joined forces with innovative French designer, Christian Audigier. Audigier had brought fame to Von Dutch, among other major labels, and uses his celebrity status to bring Ed Hardy to even further success.

Some of the many fans of Ed Hardy include celebs such as Madonna, Paris Hilton, Shaquille O’Neal, Busta Rhymes, Britney Spears, Alicia Keys, Denise Richards, Pharrell, Sylvester Stallone, and Shakira.

But why Ed Hardy? Well, what makes Ed Hardy so different from every other brand is how unique the designs truly are. Since they are modeled from tattoos, the styles take on a whole other dimension, incorporating bold colors and daring imagery. For example, Ed Hardy clothing is often decorated with skulls, tigers, or daggers, but also with hearts and roses.

Ed Hardy is more than just clothingit’s art, its counter culture, it’s a world wide phenomenom. The Ed Hardy line has become an authority on what’s hot and cool in the trendsetting urban markets. It’s clear that their sucecess will continue to build momentum and the Ed Hardy / Christian Audigier team are revolutionizing modern fashion design, as the create fashion history.